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“Bespoke fashion is not just about clothing; it's a reflection of individuality, where every stitch tells a story tailored exclusively for you.”
A graduate of the prestigious London College of Fashion, Precious refined her craft working with various leading designers and was proudly nominated for Designer of the Year at London Fashion Week 2016.
Precious Hyness was created from a desire to inspire style-conscious women who cherish intimate moments and lasting memories. As the brand evolves, each new design emerges from fresh inspirations and original sketches. Guided by an ethos of elegance, sophistication, and timeless style, Precious creates pieces that transcend fleeting trends.
During lockdown, she discovered a new passion while teaching her children the art of pattern cutting and sewing. This experience led her to design easy-to-follow sewing patterns for both beginners and advanced sewers—making the art of garment creation more accessible and expanding her brand’s influence beyond fashion into education and creativity. With a distinctive vision and meticulous attention to detail, Precious Hyness has gained significant recognition within the online fashion community.
Her passion for fashion soon evolved into a love for teaching, inspiring others to create with confidence and purpose. Through her sewing courses, Precious shares her expertise with warmth and clarity, guiding students to craft garments they’re proud of. Blending timeless style with modern skill, her work celebrates elegance, self-expression, and creativity, making each piece, and each lesson, a reflection of her lifelong dedication to design and craftsmanship.
At its core, Precious Hyness embodies Precious’ lifelong commitment to class, elegance, and fashion—driven by her unwavering passion for clothing and design.
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